First of all, "Día de los Muertos" is a HOLIDAY, a Latino Holiday! What made them think that they could treat it as a piece of merchandise? Obviously, they didn't think it through.
Fortunately, many, many Latinos were able to quickly organize and file a petition to make Disney stop this charade. It was offensive and it made us feel like we are unwanted except, when they can make a profit out of our culture.
The amazing part is that the story about this crazy idea was out this morning, and we shut it down on the same day. THAT ladies and gentlemen, is called "Latino Power!"