Thursday, April 25, 2013

Some Brands Are Doing Their Homework. Are You?

You have been hearing a lot about how brands have to approach Latinos in a different way, well, it's true. We do pay a little extra attention to those who are talking to us.

Do you remember my post: "I Can Eat Prawns But Not Langostinos?" That's exactly what I mean when I say that brands need to think about me, a bilingual consumer, when they do their marketing. Language makes a huge difference.

While I was watching The Voice the other night (I trust you know by now that I am a huge fan of that TV show), two TV commercials got my full attention. Two brands that have taken the time to, not only present a high quality production, but also have taken the time to do the research on how to sell their product to us Latinos. 

If you are a PR person or work in marketing, and have clients who want to start marketing to the Latino community, have them take a look at these examples, they might learn something from them:

Mi Tide- Abuela. This commercial is absolutely hilarious

Target - Clap your hands. Although there's not too much use of Spanish, the amount used is perfect.

The used of a bilingual commercial was what captured my attention, because that's what I use in my every day life juts like many other bilingual Latinos do. We go back and forth between languages and that's what makes us especial. 

Tuesday, April 23, 2013

What I Learned From Two Amazing Latinos: Elianne Ramos and Oscar Hernandez.

I am very lucky to have met many inspiring people in my life, and when I say this I am including friends who lift my spirit, but this past Sunday, I had the opportunity to talk to two public figures who I admire a lot. 

Let me go back a little and explain that a couple of months ago, I was invited by my friend Lori Ness of  "Northwest Prime" to co-host one of the shows on her blog-talk online radio. She said she wanted us to interview Latinos who are role models in our community. I said yes; of course, and when I started thinking about names to bring to the show my mind started going crazy!  

I decided to invite two very powerful figures from two different worlds. Three time Grammy award winner Oscar Hernandez, pianist, band director, and musical director of great artists like Rubén Blades; and Elianne Ramos, vice-chair and queen of the Latinos in Social Media (LATISM) and a very successful business owner. 

I will not go into the details of what they shared during their interview because I would like you to listen to it but, I do want to say that they mentioned two words that got stuck in my head: "perseverance" and "mentors." Because I do believe those two ingredients are the key on our road to our success, to have great mentors and to not surrender.

I now invite you to listen to our interview and to please share your thoughts on it!

Tuesday, April 16, 2013

A Film Crew in Seattle.

I got word during the weekend that a film crew would be video shooting some action movie/tv show at the Gas Works Park in Seattle. 

Miguel and I got pretty interested in it since they were going to take two days to prepare the park for the filming. That meant that it was going to be a big production and we HAD to be there to see it obviously!

Even though we were not able to be too close to the action, we had a lot of fun talking to the crew and seeing how they were getting everything ready. 

Because we are in the video industry, we know that in order to have a good shot of a scene, sometimes the director has to ask the actors to repeat it several times. That is something that we are used to do so, when we saw the actors repeating a scene where they had to arrive on a truck, get out of it and run towards something more than five times, it was actually fun to watch. 

I also heard that a helicopter would be part of the action, and I waited, and waited, and waited until it became too cold to stay out there and we decided to get back home. But I know now; next time I will bring extra blankets to stay warm. 

Here are a few pictures that I was able to take of this fun experience.

The crew occupied the whole parking lot and some extra blocks. I counted about 15 trailers in total.
Miguel and I fell in love with this crane and these lights. They would have come in handy a few months ago for a video shooting we did. 
The view of the city was espectacular. Too bad the picture doesn't do it justice. 
There were lights EVERYWHERE! 
   This is one of the two trucks that the production team has for the "good guy." While they were finishing the video shooting on one side of the park, another person was getting this one ready on the other side for the next scene.
Because this is supposed to be an action film/TV show (I am still not sure which one it is), the Seattle Police Department had to be part of it too!
Does it look dramatic enough? 

Wednesday, April 3, 2013

India, La Princesa de la Salsa in Seattle.

This past weekend Latinos in Seattle had the amazing opportunity to have "India, The Princess of Salsa" singing her most famous songs at Club Sur in Sodo. 

This event was, I believe, her first public appearance after having endured a personal situation where she had allegedly been a victim of Domestic Violence; however, I was pleased to see her dancing and singing like only she can do it. Giving her heart to her fans that adore her. Including myself; of course.

India's trajectory goes all the way back to 1992 when renowned Latin jazz pianist, Eddie Palimeri, produces her first salsa album called "Llego La India con Eddie Palmieri" (The India has arrived via Eddie Palmieri). In 1996 India starts performing with great figures like Tito Puente and Celia Cruz. It was on this year during the recording of India and Celia Cruz's duet called "La Voz de la Experiencia" (the Voice of Experience) that Celia "The Queen of Salsa" gave La India her longer name: "India the Princess of Salsa."  

Because of the above reasons and because I love her voice too, I had to attend her concert here in Seattle. I was trying to get an interview with her, but I wasn't successful well, actually none of the media could because she tried to avoid having to answer questions about her personal life which I can absolutely understand.  I was lucky enough though to get invited by one of the organizers, Mr. Carlos Alvarado of Mix Magazine, into the "green room" where I was able to have a picture taken with her and her musical director the great Bobby Allende!  

Here are some of the pictures from her concert that I hope you enjoy.

All the hands up ready to take pictures or video.
Singing with all her heart. 

With India's Musical Director, Bobby Allende. 
With the stunning La India.