Some Brands Are Doing Their Homework. Are You?
You have been hearing a lot about how brands have to approach Latinos in a different way, well, it's true. We do pay a little extra attention to those who are talking to us.
Do you remember my post: "I Can Eat Prawns But Not Langostinos?" That's exactly what I mean when I say that brands need to think about me, a bilingual consumer, when they do their marketing. Language makes a huge difference.
While I was watching The Voice the other night (I trust you know by now that I am a huge fan of that TV show), two TV commercials got my full attention. Two brands that have taken the time to, not only present a high quality production, but also have taken the time to do the research on how to sell their product to us Latinos.
If you are a PR person or work in marketing, and have clients who want to start marketing to the Latino community, have them take a look at these examples, they might learn something from them:
Mi Tide- Abuela. This commercial is absolutely hilarious
Target - Clap your hands. Although there's not too much use of Spanish, the amount used is perfect.
The used of a bilingual commercial was what captured my attention, because that's what I use in my every day life juts like many other bilingual Latinos do. We go back and forth between languages and that's what makes us especial.